Black Label VIP
Your entire cleat rotation. Handled.
Black Label VIP is a private athlete concierge program for NFL & NCAA athletes, elite high school recruits, and athletes building a personal brand. This is not a normal cleat store — we handle the sourcing, the styling and the logistics so you can focus on performing.
What’s included
- 24/7 premium sourcing — rare and hard-to-find cleats that never hit public retail shelves
- Custom cleat builds — personalized customs around your style, team colors and personal brand. All custom made-to-order pairs take 3–4 weeks to deliver
- Season rotation planning — build out your full season rotation strategically before the first snap
- Priority access — first access to exclusive inventory, limited drops and rare player exclusives
- Emergency replacement support — fast sourcing when a blowout happens mid-season
- Private athlete concierge — direct 1-on-1 support via text or call whenever you need us
How it works
- Apply — complete the Black Label application so we understand your level, size and rotation goals. Sourcing help is free; the cleats themselves are not.
- Review & call — our team reviews your application, reaches back out, and gets on a call to build out your rotation based on your preferences.
- Rotation handled — we source and build your full-season rotation, including customs (3–4 weeks for made-to-order pairs).
Capacity is limited each season so every athlete gets concierge-level attention, and applications are reviewed to make sure the service fits.
Shipping note: delivery time depends on your location and the shipping option you choose at checkout.